Beach Properties of Florida and Live Well Properties and Concierge Join Forces to Create Beach Rentals of Florida

Established as a sister company to the well known real estate agency, Beach Rentals of Florida will be a full service high end rental and property management company serving South Walton

Santa Rosa Beach, Fla. (January 18, 2010) – Beach Properties of Florida, a boutique real estate agency with offices in Grayton Beach and WaterColor, announces that it is teaming up with Live Well Properties and Concierge, an established property management and concierge company in South Walton, to form Beach Rentals of Florida, a full service luxury rental and property management company. Beach Rentals of Florida will offer its clients varied services from multi-media marketing of their property to reservations, contracts and complete property management to comprehensive concierge services such as arranging bike deliveries, dinner reservations, babysitters or any other special items needed prior to arrival.

“There is a great need along 30A for a boutique high end property management agency that will provide the utmost in service and convenience for both property owners and guests,” explained John David Sullivan, co-owner of Beach Properties of Florida. “We are creating Beach Rentals of Florida to fill this niche and feel that teaming up with Live Well Properties and Concierge in our efforts is a perfect fit. John and his staff have been very successful in providing the kind of personal service that is essential to successful property management and concierge.”

Founder of Live Well Properties and Concierge, John Wellborn will assume the role of Chief Operating Officer at Beach Rentals of Florida and will work alongside Chairman David Sullivan. Sullivan brings vast experience to the company with a hugely successful career in the hospitality industry, formerly serving as founder, chairman and CEO of ResortQuest International, one of the nation’s leading vacation rental hospitality and resort real estate companies. He also served as Executive Vice President of Promus Companies, a 1,000 property hotel company consisting of Embassy Suites, Homewood Suites, Hampton Inn and Hampton Inn & Suites Hotels. Additionally, he was Director of John Q. Hammons Hotels, Winston Hotels and Choice Hotels, which boasts 5,000 franchise properties worldwide. Beach Properties of Florida owners Hunter Harman, Price Rainer and John David Sullivan will operate as partners to the sister company.

“I am thrilled to be involved with this new company so that we can provide a unique and much needed approach to luxury property management for the 30A area,” added David Sullivan, Chairman of Beach Rentals of Florida. “The partnership between Live Well Properties and Concierge and Beach Properties of Florida is very synergistic because it will allow Beach Rentals of Florida to build on Live Well’s existing platform and grow under the umbrella and resources of the already well established Beach Properties of Florida. Vacation and second homes sales and property management go hand in hand, and Beach Rentals of Florida will offer a comprehensive service for both homeowners who plan to rent their homes and as well as those that don’t.”

Both John Wellborn and David Sullivan enjoyed vacations in South Walton for many years prior to relocating from Georgia and Tennessee, respectively, and are very passionate about the area and inspired by working in the hospitality field. “At Live Well Properties and Concierge, my goal has always been to provide truly personal services to my clientele much in the same manner that Beach Properties of Florida assists their real estate customers,” explained John Wellborn, COO of Beach Rentals of Florida. “Our similar approaches to service made coming together to create this new company a natural progression, and we are all extremely excited to serve this community through Beach Rentals of Florida.”

About Beach Properties of Florida
Founded in 2007 by longtime residents and seasoned real estate professionals Hunter Harman, Price Rainer, and John David Sullivan, Beach Properties of Florida offers a unique approach to real estate sales, with a staff of 39 sales executives each specializing in specific neighborhoods along 30A, such as WaterColor, WaterSound, Alys Beach, Rosemary Beach and the Retreat. The company’s exclusive alliance with Mayfair International Realty provides their clients with the benefit of worldwide exposure to the European market; making them the only Mayfair affiliated office on the Emerald Coast. Beach Properties of Florida has two locations: 60 Clayton Lane in Grayton Beach, Fla. and 49 WaterColor Way in WaterColor, Fla. For additional information, please visit www.beachpropertiesofflorida.com, call 888.534.3006 or email contactus@beachpropertiesofflorida.com.

www.BeachRentalsofFL.com